9 yr old e-com store focused on natural/sustainable products for wellness, skincare, and lifestyle. Core message is “Good for you. Good for the environment.”

What is documented

• ✓Profit figure published
• ✓Figures are internally consistent
• ✓Trading for 6 years
• ✓Tracked here for 1 month(s)

What to ask about

• —Seller-declared, unverified
• —No revenue figure

This scores the paperwork, not the business. Flippa: seller-declared, unverified. Always verify the figures with the seller before making an offer.