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● LiveAcquire· eCommerce· family story journal, memory book

Ecom store selling journals for families to preserve and share personal legacies

First seen Sep 5, 2026 · last checked 16 hours ago

Open at Acquire ↗
Asking price
$245,000
Annual profit
$473,000
Annual revenue
$2,631,000
Profit multiple
0.50x
Monthly profit
$39,417
Age
1 yr

Confidence in this listing

Enough to judge the shape of it, not enough to price it.

58/100

What is documented
  • Profit figure published
  • Net margin 18%
  • Tracked here for 1 month(s)
What to ask about
  • Listed through a marketplace, figures as supplied
  • Priced below one year of its own profit (0.50x) — distress or a figure that needs explaining

This scores the paperwork, not the business. Acquire: listed through a marketplace, figures as supplied. Always verify the figures with the seller before making an offer.

Overview

This business is a DTC brand selling personalized family journals that help loved ones share life stories. The business runs a hybrid POD + agent-held inventory model with fulfillment from China. Core team includes a VA, creative strategist, Google Ads expert, and email marketer. Despite a recent revenue dip from competitor foul play, the store previously hit $180K–$220K and projects $800K–$1M/month with a relaunch. Strengths include a unique “story-selling” model, 42K+ customers, and an AI-powered ad engine that outperforms industry CTR and ROAS. CAC is $33.98, LTV is $59.20. Main challenge is heavy Meta reliance, but growth levers include TikTok Shop, AI-powered localization, and international expansion. Sale includes all business assets: ad accounts, email list, product IP, and fulfillment ops. Key Highlights ✅ DTC brand selling personalized family journals with over 42K customers served ✅ Hybrid fulfillment model combining print-on-demand and agent-held inventory in China ✅ $2.5M TTM revenue with $466K net profit; previous months peaked at $180K–$220K/month ✅ Unique “story-selling” model with strong emotional resonance and gifting appeal ✅ CAC of $33.98 and LTV of $59.20, powered by AI-driven ad creative outperforming industry benchmarks ✅ Lean team structure: VA, creative strategist, email marketer, and Google Ads expert ✅ Growth opportunities include TikTok Shop, AI-based localization, and international expansion ✅ Fully transferable infrastructure: Shopify store, ad accounts, email list, product IP, and fulfillment ops

Price & status history

  1. ListedSep 5, 2026

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