Established eCommerce site, $600K+ inventory, 100K+ social followers, 17K+ reviews (4.9 avg).

Confidence in this listing

Enough to judge the shape of it, not enough to price it.

50/100

What is documented: Profit figure published
Figures are internally consistent
Trading for 12 years
Tracked here for 1 month(s)
What to ask about: Seller-declared, unverified
No revenue figure
Little or no description

This scores the paperwork, not the business. Flippa: seller-declared, unverified. Always verify the figures with the seller before making an offer.