"Established Shopify ecommerce brand selling sustainable Classic and Travel towels, blankets and umbrellas, with DTC and wholesale revenue."

What is documented

• ✓Profit figure published
• ✓Figures are internally consistent
• ✓Trading for 4 years
• ✓Tracked here for 1 month(s)

What to ask about

• —Seller-declared, unverified
• —No revenue figure

This scores the paperwork, not the business. Flippa: seller-declared, unverified. Always verify the figures with the seller before making an offer.