Sleep-focused wellness brand improving sleep, mood, energy via grounding bedding
First seen Sep 5, 2026 · last checked 19 hours ago
- Asking price
- $7,000,000
- Annual profit
- $1,818,000
- Annual revenue
- $23,249,000
- Profit multiple
- 3.90x
- Monthly profit
- $151,500
- Age
- 3 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
75/100
- What is documented
- Profit figure published
- Figures are internally consistent
- Net margin 8%
- Trading for 3 years
- Tracked here for 1 month(s)
- What to ask about
- Listed through a marketplace, figures as supplied
This scores the paperwork, not the business. Acquire: listed through a marketplace, figures as supplied. Always verify the figures with the seller before making an offer.
Overview
This lean DTC sleep and wellness brand sells a science‑backed grounding bedsheet as its hero product, supported by a grounding mat and pillowcase. Operating via Shopify and Amazon with 90%+ U.S. revenue, it has generated $23.2M TTM net sales at 72% gross margin and $1.8M EBITDA. The business serves a price‑insensitive, older female demographic via Meta (demand creation) and Google/YouTube (demand capture). Bootstrapped since August 2023, it has amassed 200k+ buyers, 800k+ emails, and 350k+ SMS contacts. Key Highlights ✅ $23.2M TTM net sales; $1.8M TTM EBITDA; 72% gross margin ✅ 200k+ customers; 10% repeat rate; $210 AOV ✅ 800k+ email / 350k+ SMS lists drive >27% of revenue ✅ Meta + Google/YouTube paid acquisition; Amazon at higher margins ✅ Hero bedding product with 50–100+ creatives tested weekly ✅ China supply base with primary supplier at 90–120 day terms ✅ No debt, no liabilities; structured as clean asset sale
Price & status history
- ListedSep 5, 2026
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