I have a 8 year old YouTube channel that covers mostly dog training, dog ownership, but also does random things like food reviews and collections.

What is documented

• ✓Profit figure published
• ✓Figures are internally consistent
• ✓Trading for 15 years
• ✓Tracked here for 1 month(s)

What to ask about

• —Seller-declared, unverified
• —No revenue figure

This scores the paperwork, not the business. Flippa: seller-declared, unverified. Always verify the figures with the seller before making an offer.