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WordPress themes for sale11 live

Theme businesses sell site designs and templates to WordPress users, directly or through marketplaces like ThemeForest. Revenue mixes one-off purchases with support renewals, and the catalog is the asset: a proven theme keeps selling for years with modest updates. The category is mature and competitive, with page builders squeezing the middle, which is exactly why established names with real search rankings change hands at reasonable prices.

11

live listings right now

2.75x

median multiple, closed sales

$105K

median asking price

Latest WordPress themes for sale

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What to look for when buying a WordPress Theme business

Why buyers like the model

  • A hit theme is a long-tail annuity: built once, sold thousands of times.
  • Existing catalogs rank for commercial keywords new entrants cannot reach.
  • Cross-sell into plugins, hosting deals and services comes naturally to the audience.

Diligence before you wire

  • Marketplace dependence and its fee structure, if sales run through ThemeForest rather than an owned store.
  • Builder compatibility: themes that fight Gutenberg or Elementor are on the wrong side of the roadmap.
  • Refund and support ratios per sale, which quietly decide the real margin.

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