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Online marketplaces for sale692 live

A marketplace connects buyers and sellers and takes a cut of every transaction: commissions, listing fees or subscriptions. It is the hardest online model to start, because both sides must show up at once, and one of the strongest to own once running: liquidity attracts liquidity, and neither side leaves a market where the other already is. Established marketplaces with real transaction volume are rare listings and price accordingly.

692

live listings right now

3.30x

median multiple, closed sales

$42.1K

median asking price

Latest online marketplaces for sale

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What to look for when buying a Marketplace business

Why buyers like the model

  • Network effects are the deepest moat in this catalog: every new seller makes the market better for buyers, and back.
  • Take-rate revenue scales with GMV without inventory or fulfilment.
  • Suppliers do the merchandising: content and listings grow without your payroll.

Diligence before you wire

  • Disintermediation: check what stops the two sides from closing the second deal off-platform.
  • Liquidity by segment, not in aggregate; a marketplace alive in one city and dead in ten is one market, not eleven.
  • Take-rate durability against the next competitor willing to charge half.

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