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WordPress plugins for sale50 live

Plugin businesses sell licenses and renewals to some of the 40% of the web that runs WordPress. Most run a freemium motion: a free plugin in the official directory feeds a paid pro version sold on the plugin’s own site, so distribution costs almost nothing. The asset is the install base, the renewal cohort and the directory ranking. Annual license renewals give the model its recurring backbone.

50

live listings right now

3.60x

median multiple, closed sales

$21.3K

median asking price

Latest WordPress plugins for sale

Create a free account for the complete list of 55 WordPress plugins for sale, with filters and sorting.

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What to look for when buying a WordPress Plugin business

Why buyers like the model

  • The wordpress.org directory is a permanent free acquisition channel with buyer-intent search.
  • Annual renewals recur without the churn pressure of monthly billing.
  • The addressable market is a third of the internet, and it upgrades slowly and loyally.

Diligence before you wire

  • Support load: WordPress runs on infinite hosting permutations, and support hours are the hidden cost of every license sold.
  • Renewal rate on the paid tier; a plugin bought once and abandoned is a product, not a business.
  • Compatibility debt with major WP and PHP releases, which forces unpaid engineering on a schedule you do not set.

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