Acquire vs Latona's

Both Acquire and Latona's sell online businesses, and a buyer comparing them is usually choosing between two kinds of process, not two catalogues. Here is each on its own terms — what it is, how it sells, and how much it has live right now. Acquisiteur tracks both, so in practice you do not have to choose: you watch them in one feed.

Acquire

marketplace

1,149

live listings right now

The default marketplace for startup acquisitions. Acquire (formerly MicroAcquire) specializes in SaaS and app businesses sold founder-to-founder, with standardized metrics, a slick data room and a buyer pool that moves quickly. Listings skew toward products with real MRR but modest scale. Good deals go under offer in days, so saved searches and fast alerts matter more here than anywhere.

Browse Acquire listings →

Latona's

broker

33

live listings right now

One of the older brokerages in the space, Latona’s handles cash-flowing digital assets: content sites, eCommerce, SaaS and domain portfolios, typically from five to seven figures. The process is classic brokerage with listing agreements and negotiation, and the inventory includes long-running businesses that never touch the marketplace platforms. Worth watching for unfashionable but durable assets.

Browse Latona's listings →

How to choose

• •Marketplace vs broker is the real fork: a marketplace is self-serve and moves fast, a broker runs a hands-on process with an NDA and calls. Acquire and Latona's may sit on different sides of that line — the descriptions above say which.
• •Inventory: Acquire has more live listings today, which means more to choose from, but the right deal is the one that fits your thesis, not the biggest pile.
• •Verification differs by platform — how earnings are proven is the single thing worth checking on either, since a declared number and a source-connected one are not the same evidence.