Guides

How to buy and sell online businesses, without the fluff — the process, the numbers, and the checks that separate a good deal from an expensive one.

• How to buy an online businessBuying an online business is the fastest way into cash flow you do not have to build from zero — but the gap between a good deal and an expensive mistake is entirely in the diligence. This is the process, start to finish: what to buy, where to find it, how to value it, and what to check before you wire a cent.
• How to sell your online businessSelling an online business well is mostly preparation. The buyers who pay the most are the ones who trust the numbers, and trust is built before you list — with clean books, verified revenue, and an honest account of what the business needs to keep running. This is how to sell for the top of your range instead of the bottom.
• How to value a website or online businessValuing an online business comes down to one equation — profit times a multiple — but every part of it hides a judgement call. Which profit, which multiple, and what moves it. Here is how the number is actually built, and how to get it right whether you are buying or selling.
• The online business due diligence checklistDue diligence is where a good price is protected and a bad deal is caught. The listing is the seller’s story; diligence is you verifying it. This is the checklist — financial, traffic, operational and legal — to run before you wire a cent.