Market report
The online business market, in numbers
A live read on the market for buying and selling online businesses, drawn from every listing we track across 36 marketplaces and brokers and refreshed daily. The figures below are the current state of the market, not a survey — they change as the market does.
24,558
businesses for sale right now
4,876
recorded sales
36
marketplaces & brokers tracked
What online businesses sell for, by model
Median multiple of annual profit for closed sales, highest first. The number of sales it is drawn from is shown so you can weigh it.
| Model | Median multiple | Median sale price | Sales |
|---|---|---|---|
| SaaS | 3.29x | $2K | 58 |
| Mobile App | 3.06x | $3.4K | 31 |
| Marketing Agency | 2.84x | $1.3M | 19 |
| Amazon KDP | 2.83x | $122.5K | 119 |
| Digital Products | 2.75x | $110.4K | 28 |
| Display Advertising | 2.67x | $48.2K | 648 |
| Amazon FBA | 2.67x | $193K | 685 |
| Amazon Merch | 2.67x | $77.4K | 56 |
| Other | 2.58x | $39.6K | 637 |
| Info Products | 2.58x | $92.6K | 18 |
The market by price
How the 24,558 live listings split by asking price.
- Under $1,0006,024
- $1,000 – $10,0007,870
- $10,000 – $50,0003,556
- $50,000 – $100,0001,115
- $100,000 and up3,383
The biggest categories
- SaaS7,309 live
- eCommerce2,983 live
- Content Site2,504 live
- Mobile App1,751 live
- Dropshipping1,551 live
- Affiliate743 live
- Marketplace692 live
- Digital Products622 live
Where the inventory is
- SideProjectors11,457 live
- Flippa6,351 live
- IndieMaker1,850 live
- Acquire1,149 live
- BizBuySell1,122 live
- BusinessesForSale.com528 live
- Microns410 live
- DealStream359 live
Methodology: figures are read from live and recorded listings across the marketplaces and brokers Acquisiteur tracks, updated daily. Multiples are medians of closed sales, shown only where at least five sales support them. Acquisiteur is an independent aggregator and is not affiliated with the marketplaces named here.
Watch the whole market from one place.