The online business market, in numbers

It depends on the model, most sell between 2x and 5x annual profit. Across 4,995 recorded sales on 36 marketplaces, the medians by model are: SaaS 3.17x, Mobile App 3.06x, Content Site 2.96x, Amazon KDP 2.83x, Marketing Agency 2.80x, Digital Products 2.75x.

SaaS businesses sell at a median multiple of 3.17x of annual profit, at a median sale price of $2K, across 69 closed sales recorded by Acquisiteur.

Mobile App businesses sell at a median multiple of 3.06x of annual profit, at a median sale price of $3K, across 31 closed sales recorded by Acquisiteur.

Content Site businesses sell at a median multiple of 2.96x of annual profit, at a median sale price of $800, across 5 closed sales recorded by Acquisiteur.

Amazon KDP businesses sell at a median multiple of 2.83x of annual profit, at a median sale price of $121.2K, across 120 closed sales recorded by Acquisiteur.

Marketing Agency businesses sell at a median multiple of 2.80x of annual profit, at a median sale price of $1.5M, across 26 closed sales recorded by Acquisiteur.

Digital Products businesses sell at a median multiple of 2.75x of annual profit, at a median sale price of $110.4K, across 30 closed sales recorded by Acquisiteur.

Display Advertising businesses sell at a median multiple of 2.67x of annual profit, at a median sale price of $46.4K, across 655 closed sales recorded by Acquisiteur.

Amazon FBA businesses sell at a median multiple of 2.67x of annual profit, at a median sale price of $194.4K, across 697 closed sales recorded by Acquisiteur.