Empire FlippersDisplay AdvertisingHome$2.3K Per Month Advertising Site in the Home Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $30,002
- Annual profit
- $27,528
- Annual revenue
- $27,600
- Profit multiple
- 1.09x
- Monthly profit
- $2,294
- Age
- 6 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 100%
- Trading for 6 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
This listing is for howmuchtoiletpaper.com — the 'toilet paper calculator' website featured on NBC, CNN, BBC, Fox News, Life Hacker, Forbes, The Verge, ABC, NY Post, The Tonight Show, and the Trevor Noah Show. This viral website offers many great opportunities for a buyer, thanks to its Domain Rating of 60 and 15,400 backlinks. While it's currently monetized through Ezoic advertising (95.5%) and donations (2.5%), there is plenty of room to introduce another monetization such as affiliate offers. Thanks to it's authority and high rankings for toilet-related keywords, the business also makes a great strategic acquisition for those already in the home niche. As is, the Seller only spends 1 to 2 hours per week selling ad space and adding ads to the site. The majority of traffic to the site comes from direct (40%), referral (26.5%), and social media (29.1%). The business includes a Facebook and Twitter account, along with six additional domains that were purchased to help protect the main site from copycats. * * * This listing* will be sold by LIVE AUCTION starting May 8th, 2020 and ending June 8th, 2020. To place your bid, you'll first need to unlock the listing. (Please note that wiring money via the 'Buy Now' button will not be accepted for this listing.) Once unlocked, you'll have full access to the P&L and traffic reports. You'll also be able to communicate with the seller to ask any questions you have about the business before placing your bid. The listing price on this page will reflect the current highest bid. The highest bidder at 11:59 PM EDT on June 8th, 2020 will win the auction for the business. *This is a "sold as seen" listing and is not subject to our standard inspection period.
Price & status history
- ListedSep 5, 2026