$2.4K Per Month Display Advertising Site in the Finance Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $98,506
- Annual profit
- $28,152
- Annual revenue
- $28,560
- Profit multiple
- 3.50x
- Monthly profit
- $2,346
- Age
- 7 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 99%
- Trading for 7 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
This listing is for a display advertising and Amazon Associates business created in October 2018 in the Finance niche. The WordPress site features best-of-style and informational articles for a variety of topics related to multiple areas of finance and everyday life. The business has experienced considerable year-on-year growth and the Seller only spends one hour per week maintaining it at this time. The business earns from AdSense display advertising (93%) and Amazon Associates (7%). The three main traffic channels for the site are organic search (~82%), direct (~10%), and referral (~4%). This traffic comes from the US (~87%), the UK (~2%), and Canada (~1%). There is a nice spread of traffic among the top three pages that receive ~11%, ~8%, and ~4% respectively. Many of the articles on the site rank in the Google top 10 for finance and credit card-related keywords. Around 60% of the site's content is informational with the other 40% being product reviews. Adding more product reviews-focused content to increase affiliate earnings, which currently accounts for ~7% of the total business earnings, could be a growth opportunity for a Buyer to consider. Other growth opportunities include doing link building for SEO and building and monetizing an email list. *The site was temporarily affected by a Google update in May 2020. It recovered shortly after and has since improved.
Price & status history
- ListedSep 5, 2026
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