$3.7K Per Month Display Advertising Site in the Pet Care Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $188,621
- Annual profit
- $41,148
- Annual revenue
- $44,880
- Profit multiple
- 4.58x
- Monthly profit
- $3,429
- Age
- 13 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 92%
- Trading for 13 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
This listing is for a display advertising, Amazon Associates, info product, and sponsorship business created in August 2012 in the pet care niche. The WordPress site features informational articles, buying guides, and an eBook focused on a popular marine pet. The site has experienced substantial year-on-year growth and requires minimal effort from the Seller to maintain. The site earnings come from Amazon Associates (17%), display advertising (72%), eBook sales (2%), and sponsorship (9%). Site traffic is predominantly generated from organic search (84.99%), direct (8.87%), and social (5.42%). This traffic comes from the US (68.77%), CA (7.79%), and GB (4.27%). There is a nice spread of traffic among the top three traffic pages of the site, which received 12.05%, 8.76%, and 7.09% of the total site traffic respectively. The eBook is branded but not associated with the Seller's name. There has been no link building done on the website. The website is 100% pure white hat, with any links pointing to it being organic. Included in the sale is an email list of 13,311 subscribers stored in Mailchimp. There is a short welcome funnel of 11 emails sent to new subscribers. The Seller rarely uses this email list other than this initial welcome series. The OneSignal push notification list of 15,000 subscribers is also unutilized, therefore both lists serve as an area of growth for a Buyer to consider. The business also has 72K combined followers on its social media channels. Diversifying traffic further over these channels could also help the business to grow further. **Learn more about this listing by scrolling down to the FAQ section**
Price & status history
- ListedSep 5, 2026
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