Empire FlippersDisplay AdvertisingHome, Hobbies$36.9K Per Month Display Advertising Site in the Home Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $1,355,009
- Annual profit
- $387,144
- Annual revenue
- $443,160
- Profit multiple
- 3.50x
- Monthly profit
- $32,262
- Age
- 7 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 87%
- Trading for 7 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
Created in 1996, the WordPress site features content about gardening and has a significant traffic history. Interestingly, the seller purchased the website in 2019 from an e-commerce / retail business that had been operating since 1991. The current owner then converted the business to a content site in the same home and gardening niches - with an outsourced, remote, content team in place. This business generates over 90% of its revenue via display ads, with the remaining earnings coming from Amazon Associates and Share A Sale. 65% of traffic comes from the US, and no single page accounts for more than 4% of traffic. Interestingly, this business has seen several spikes over the last 12 months from "discover" traffic, leading to around 25% of traffic being classed as direct. The vast majority of the remaining traffic is from organic search. *Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal. **This business is not SBA eligible.
Price & status history
- ListedSep 5, 2026