$5.4K Per Month Display Advertising Site in the Home Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $97,564
- Annual profit
- $61,620
- Annual revenue
- $64,476
- Profit multiple
- 1.58x
- Monthly profit
- $5,135
- Age
- 5 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 96%
- Trading for 5 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
This content-based business focuses on the home and gardening niche providing tips and product recommendations niched down further to a specific type of issue. Given the home/garden niche - there is some summer seasonality associated with the business. Revenue is mostly generated through Amazon Associates and display advertising - with supplemental income through lead generation. Like many content sites - this business has been impacted by the most recent Google updates. Interestingly - the seller notes that traffic appears to have stabilized and the biggest sources of Organic Traffic are now non-Google search engines. The seller believes this will provide stability moving forward as the business no longer relies on Google for traffic. Note: Throughout 2023 this business saw spikes in traffic due to Google Discover. At the time of listing we used a shorter pricing period in order to avoid the impact of these spikes in traffic. *This site is currently approved for Mediavine Pro - which guarantees a higher revenue share (85%) - the seller believes that a new owner would likely get accepted onto the Mediavine Pro program as well. **Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Price & status history
- ListedSep 5, 2026
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