$50.1K Per Month Display Advertising Site in the Food & Beverages Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $1,832,906
- Annual profit
- $467,976
- Annual revenue
- $600,744
- Profit multiple
- 3.92x
- Monthly profit
- $38,998
- Age
- 16 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 78%
- Trading for 16 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
This listing is for a display advertising and affiliate business created in July 2010 in the food & beverages niche. The business consists of two WordPress sites that feature informational content, recipes, and buying guides related to cooking and lifestyle topics. One of the sites is well-aged and entered the popular niche early, and the brands have over 3.7M social followers. The sites drive significant traffic from multiple sources and have grown year on year over the past 6 months. This business generates income from display advertising (86%) and affiliate partnerships (14%). The large site has a little over 3000 free website subscribers and 100+ paid subscribers. For the first website, traffic comes primarily from social (39.39%), organic search (36.04%), and direct (20%). The top three countries driving traffic are the US (80.19%), Canada (7.79%), and the UK (2.33%). The top three pages make up 7.18% of total site traffic, generating 3.56%, 1.95%, and 1.67% of total traffic. For the second website, traffic comes primarily from social (81.45%), direct (10.14%), and organic (6.49%). The top three countries driving traffic are the US (74.27%), Canada (8.38%), and Australia (3.75%). The top three pages make up 24.06% of total site traffic, generating 13.95%, 5.1%, and 5.01% of total traffic. VAs, writers, and videographers help run the business; writers write two weekly emails; a blog manager carries out SEO research and content publishing; social sharing used to be handled by VAs, but the Seller is experimenting with handling social sharing themself. *Proof of payment for certain revenue line items is only available 2-4 weeks after the period it was earned, such as with affiliate earnings paid via PayPal. Check affiliate proof of earnings in previous months to cross-reference how it was entered in the P&L.
Price & status history
- ListedSep 5, 2026