$6.3K Per Month Display Advertising Site in the Health & Fitness Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $196,083
- Annual profit
- $73,536
- Annual revenue
- $75,684
- Profit multiple
- 2.67x
- Monthly profit
- $6,128
- Age
- 10 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 97%
- Trading for 10 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
Launched in September 2016, this Display Ads business comprises 2 health and fitness informational websites, focusing on exercise and nutrition. The sites are monetized via Mediavine with the larger site accounting for 80% of combined revenue. Some key positives of the business include strong social media engagement, evidenced by a total social following of 749k, and the high Semrush Authority Scores of 19 and 20. Traffic to the larger site is predominantly from organic social sources (73.08%), with significant contributions from direct traffic (16.98%) and organic search (9.02%). Similarly, the smaller site also relies heavily on organic social traffic (59.66%), followed by direct (32.04%) and organic search (7.42%). The social traffic mainly comes from Pinterest and Flipboard, platforms known for their visual and engaging content, which aligns well with the health and fitness niche. The business is owned by a husband and wife team who create the content themselves which is added on a bi-weekly basis. *The seller is open to selling the sites individually. *The smaller site currently falls below the 50,000 sessions per month required to be accepted into the Mediavine program. A buyer would need to switch the smaller site to a different Ad Network and agree to exclude the smaller site from the Inspection Period listed in the Terms of Service.
Price & status history
- ListedSep 5, 2026
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