$6.7K Per Month Display Advertising Site in the Pet Care Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $198,728
- Annual profit
- $59,616
- Annual revenue
- $79,980
- Profit multiple
- 3.33x
- Monthly profit
- $4,968
- Age
- 7 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 75%
- Trading for 7 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
This listing is for a display advertising business created in August 2019 in the pet care niche. The WordPress site features informational content on a common household pet. The business grew substantially in 2020, there is an even spread of traffic among the top three pages, and overall it requires minimal work from the Seller to maintain. The highest-traffic page sees no more than 5% of the total site traffic. The main traffic channel is social (~90%), with the rest of the traffic coming from direct (~6%) and organic (~3%). This traffic comes from the US (~60%), Great Britain (~11%), and CA (~7%). The website has close to 600 articles and the Seller recently hired a content writer to help with content product production. The Facebook and Pinterest pages generate a lot of traffic for the website. The Seller currently schedules three articles per day onto the Facebook page and creates 6 posts per day in total. Sharing more content to social to build up the traffic could be a potential growth opportunity for a Buyer to consider. For roughly six months the Seller has been producing weekly email campaigns to go out to the 6,386 subscribers featuring 5 articles from the website. Growing and monetizing this email list is a growth opportunity for a Buyer to consider. The other growth opportunities for this website include hiring a video producer to create videos for the YouTube channel as well as a VA to run the Facebook page. **Learn more about this listing by scrolling down to the FAQ section**
Price & status history
- ListedSep 5, 2026
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