$74.3K Per Month eCommerce Site in the Health & Fitness Niche
First seen Sep 5, 2026 · last checked 3 hours ago
- Asking price
- $1,576,697
- Annual profit
- $344,004
- Annual revenue
- $891,312
- Profit multiple
- 4.58x
- Monthly profit
- $28,667
- Age
- 9 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
92/100
- What is documented
- Broker-verified figures
- Profit figure published
- Figures are internally consistent
- Net margin 39%
- Trading for 9 years
- Tracked here for 1 month(s)
- What to ask about
Nothing missing or contradictory.
This scores the paperwork, not the business. Empire Flippers: broker-verified figures. Always verify the figures with the seller before making an offer.
Overview
This listing is for an eCommerce and Amazon FBA business created in August 2016 in the health & fitness niche. The business features 27 SKUs on the Shopify store and 19 SKUs listed on FBA related to self-care. The business is part of Amazon's Brand Registry 1.0. The brand has grown in reputation over time, as the products have an average 4-4.5 star rating over hundreds of reviews. There's also an email list of 25k subscribers and an Instagram account with a large following of around 35k users. Also included in the sale, are two trademarks and three patents. Revenue is generated from Shopify (~57%) and Amazon FBA (~43%) sales. Inventory is shipped directly to Amazon FBA warehouses or to 3PL warehouses managed by Shipmonk for Shopify orders. The top traffic channels to the site are direct (~26%), paid advertising (~22%), and organic search (~20%). The leading countries in terms of traffic sources are the US (~82%), Canada (~5%), and the UK (~3%). The top three pages make up less than 22% of the site's total views. The Seller spends around 5 hours per week on the business whose main responsibilities include inventory management, developing new products, and approving advertising and marketing campaigns. A team of 8 employees helps with customer service, designing newsletters and new products, accounting, PR, social media scheduling, and email marketing. The team could continue working with the new buyer depending on further negotiations. The Seller spends approximately $400 a month on Google ads. No Facebook or Instagram ads are being utilized. Instagram is a good driver of organic social traffic thanks to regular posting and a nurtured audience. The Seller has also built up a large email list which is monetized with special offers and curated content. Opportunities to expand the business include selling on other marketplaces such as Walmart or international Amazon markets and expanding the product range further. Lowering the Cost of Goods Sold may be a chance to lower expenses if the Buyer wished to explore. **Learn more about this listing by scrolling down to the FAQ section**
Price & status history
- ListedSep 5, 2026
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