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Amazon UK FBA Self Defence Brand

Amazon UK FBA Self Defence Brand is an eCommerce business listed at $691,730 on Flippa, in Sports and Outdoor. It reports $188,400 of annual profit, a 3.70x multiple. Acquisiteur has tracked this listing since Sep 1, 2026 and its status is still live. Comparable eCommerce businesses close at a median 2.30x annual profit.

First seen Sep 1, 2026 · last checked 8 hours ago

FlippaOpen at Flippa ↗
Asking price
$691,730
Annual profit
$188,400
Annual revenue
$669,600
Profit multiple
3.70x
Monthly profit
$15,700
Age
5 yrs

Confidence in this listing

Enough to judge the shape of it, not enough to price it.

67/100

What is documented
  • Profit figure published
  • Figures are internally consistent
  • Net margin 28%
  • Trading for 5 years
  • Tracked here for 1 month(s)
What to ask about
  • Seller-declared, unverified
  • Little or no description

This scores the paperwork, not the business. Flippa: seller-declared, unverified. Always verify the figures with the seller before making an offer.

Overview

Established UK ecommerce and Amazon brand operating in the fast-growing personal safety and self-protection market.

Price & status history

  1. Profit updated$142,800 → $188,400Oct 17, 2026
  2. Revenue updated$506,400 → $669,600Oct 17, 2026
  3. Profit updated$164,400 → $142,800Oct 9, 2026
  4. Revenue updated$558,000 → $506,400Oct 9, 2026
  5. Profit updated$164,808 → $164,400Oct 4, 2026
  6. Revenue updated$557,748 → $558,000Oct 4, 2026
  7. Revenue updatedSep 19, 2026
  8. Status changedlive → archivedSep 10, 2026
  9. Profit updated$219,876 → $121,680Sep 9, 2026
  10. ListedSep 1, 2026

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