What do comparable eCommerce businesses sell for?

Closed eCommerce sales recorded by Acquisiteur settle at a median 2.30x annual profit, which is the yardstick this asking price is measured against.

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BatoneCommerceEcommerce / DTC

Established ecommerce retailer of saunas and steam room products

Q: Where is Established ecommerce retailer of saunas and steam room products listed for sale?

On Baton. Acquisiteur has tracked the listing since Sep 16, 2026, checking it daily for price changes and status changes.

Established ecommerce retailer of saunas and steam room products is an eCommerce business listed at $491,802 on Baton, in Ecommerce / DTC. It reports $200,531 of annual profit, a 2.45x multiple. Acquisiteur has tracked this listing since Sep 16, 2026 and its status is still live. Comparable eCommerce businesses close at a median 2.30x annual profit.

First seen Sep 16, 2026 · last checked 7 hours ago

Open at Baton ↗

Asking price: $491,802
Annual profit: $200,531
Annual revenue: $693,875
Profit multiple: 2.45x
Monthly profit: $16,711
Age: -

Confidence in this listing

Enough published and consistent to be worth a call.

90/100

What is documented: Broker-verified figures
Profit figure published
Figures are internally consistent
Net margin 29%
Tracked here for 1 month(s)
What to ask about: Age not stated

This scores the paperwork, not the business. Baton: broker-verified figures. Always verify the figures with the seller before making an offer.

Overview

This direct-to-consumer ecommerce business has operated as an internet dealer of commercial and residential sauna and steam room products since 1998. The product catalog spans traditional saunas, modular steam rooms, infrared rooms, hammams, steam bath generators, heaters, doors, benches, and accessories, serving both individual homeowners and commercial clients. The business also provides installation resources, CAD drawings, and video guides that support customers through the buying process. A buyer with interest in the wellness or home improvement space will find a well-established online retail operation with broad product depth and decades of market presence.

Price & status history

ListedSep 16, 2026

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