AcquireSaaSWordPress themes, directory solutionsEstablished WordPress Theme & Plugin Business | 45,000+ Customers | 33,000-Subscriber Email List
First seen Sep 22, 2026 · last checked 2 hours ago
- Asking price
- $19,500
- Annual profit
- $13,424
- Annual revenue
- $13,704
- Profit multiple
- 1.50x
- Monthly profit
- $1,119
- Age
- 17 yrs
Confidence in this listing
Enough published and consistent to be worth a call.
74/100
- What is documented
- Profit figure published
- Figures are internally consistent
- Net margin 98%
- Trading for 17 years
- What to ask about
- Listed through a marketplace, figures as supplied
- First seen here in the last few days
This scores the paperwork, not the business. Acquire: listed through a marketplace, figures as supplied. Always verify the figures with the seller before making an offer.
Overview
Established in 2009, this WordPress software business provides professionally developed themes, plugins, directory solutions, and website-building tools to customers worldwide. The portfolio includes mature WordPress products serving travel, hospitality, food service, directory, and other business markets. Its products help customers create flexible, professional websites without extensive coding knowledge. The business has generated sales from more than 45,000 historical paying customers across 50 countries and has built an email database of approximately 33,000 subscribers. The acquisition includes the mature software products, complete source code, domains, customer relationships, Google Analytics data, and assets associated with its AppSumo and ThemeForest distribution channels, subject to the platforms’ transfer requirements. This is an established digital asset with low fixed operating costs and considerable scope for a buyer with the time and resources to actively market and develop it. KEY HIGHLIGHTS ✅ Operating since 2009 ✅ More than 45,000 historical paying customers ✅ Customers across 50 countries ✅ Approximately 33,000 email subscribers ✅ Mature portfolio of WordPress themes, plugins, directory tools, and website-building products ✅ Approximately 1,025 monthly website visitors ✅ Established sales history through AppSumo and ThemeForest ✅ Only approximately $15 per month in core hosting costs ✅ Auto-renewal issue recently identified and corrected ✅ Significant opportunities to reactivate previous sales channels and rebuild recurring revenue REVENUE AND RECENT PERFORMANCE The business generated approximately $13,000 in revenue during the last 12 months. In September 2026, the owner discovered that an error in the subscription code had prevented eligible customers from being automatically rebilled for more than a year. The issue was difficult to identify because revenue from new customer sales continued to mask the loss of renewals. The code has now been corrected. At the time of listing, the business has generated $796 in September revenue. The business also previously generated approximately $300–$500 per month through AppSumo. This sales channel is currently inactive because the owner has not had sufficient time to manage or promote it. REASON FOR SELLING The owner operates other companies that now require the majority of his time and attention. As a result, this business has not received the consistent marketing, product development, or distribution effort needed to reach its potential. The sale will allow a new owner to focus on reactivating the existing audience, rebuilding recurring revenue, and growing the established product portfolio. GROWTH OPPORTUNITIES • Monitor and optimise subscription renewals following the recent rebilling fix • Reactivate and expand the AppSumo sales channel • Re-engage the approximately 33,000-person email database • Improve free-to-paid upgrade funnels and product bundling • Introduce updated annual and lifetime pricing options • Cross-sell products to more than 45,000 historical customers • Increase content marketing, SEO, partnerships, and affiliate activity • Develop additional directory add-ons and Gutenberg-based products • Refresh and promote the existing ThemeForest portfolio
Price & status history
- ListedSep 22, 2026