Trademarked Amazon FBA Pet Brand in Small Dog Niche

Overview

Trademarked Amazon FBA Pet Brand for Small Dogs | Brand Registry, Established Listings, $19,000 Business Overview WRTZ is an established, trademarked Amazon FBA pet brand focused on toys and accessories for small dogs. Launched in late 2024, the business generated approximately $256,956 in trailing twelve-month (TTM) ordered product sales and $26,720 in TTM net proceeds. Net proceeds represent Amazon disbursements after advertising spend, but before cost of goods sold (COGS) and other operating expenses. They should not be interpreted as net profit. On a fully loaded basis, including COGS and other listed expenses, the accompanying profit and loss statement shows a net loss for the period. Qualified buyers can review the detailed P&L and supporting financial records. The business has historically operated with approximately 1–2 hours of owner involvement per week. Amazon FBA handles fulfillment, shipping, customer service, and returns. WRTZ is currently selling through its remaining inventory across two active product lines: portable dog water bottles and mini tennis balls. The automatic ball launcher, previously a higher-priced product in the portfolio, has sold through its remaining inventory and is no longer being reordered. Key Financials TTM Ordered Product Sales: $256,956 TTM Net Proceeds (before COGS and other operating expenses): $26,720 Average Monthly Ordered Product Sales: $21,413 Average Monthly Net Proceeds (before COGS and other operating expenses): $2,848 Net Proceeds Margin (before COGS and other operating expenses): Approximately 10.4% The ordered product sales and net proceeds figures are calculated on a different basis from the income and net result shown in the P&L. Buyers should review the accompanying financial records to evaluate historical operating expenses and profitability. Operations & Products WRTZ sells pet products through Amazon FBA, with Amazon handling fulfillment, shipping, customer service, and returns. The product portfolio has focused on small-dog toys and accessories, with established sales history across the brand’s Amazon listings. Portable Dog Water Bottles Four variations: Blue, Teal, Lavender, and Black. The Blue variation is covered by a Letter of Authorization from the design patent holder permitting the sale of remaining inventory through January 1, 2027. The authorization does not permit reorders. Future production or sales rights have not been confirmed. Mini Tennis Balls A 12-pack listing with established sales history and remaining inventory. There is currently no active supplier in place, so a buyer wishing to continue the product line would need to establish sourcing. Automatic Ball Launcher Previously part of the product portfolio. Remaining inventory has sold through, and the product is no longer being reordered. Current Inventory Remaining inventory consists of: Portable Dog Water Bottles: 1,143 units Blue: 287 Teal: 299 Lavender: 255 Black: 302 Mini Tennis Balls: 79 packs Estimated landed cost of remaining inventory: approximately $9,700. Inventory is not included in the $19,000 asking price. Inventory terms will be negotiated separately with the buyer. Growth Opportunities Potential opportunities for a new owner include: Product expansion: Exploring additional mini tennis ball pack sizes, such as 24-packs and 36-packs, subject to establishing a supplier and validating demand. Complementary products: Developing additional toys and accessories aligned with the existing small-dog brand positioning. Existing brand assets: Building on the established Amazon presence, registered trademark, storefront, and existing product content. Operational optimization: Reviewing advertising strategy, product-level economics, pricing, and inventory management to improve operating efficiency. These are potential opportunities for a new owner, not guaranteed results. Any continuation of the water bottle product line should account for the existing authorization limitations. Assets Included Existing Amazon product listings Registered WRTZ trademark Amazon Brand Registry enrollment, subject to applicable transfer requirements Amazon storefront Existing listing content and creative assets, where transferable Historical sales and financial records Post-sale transition support and training. Asking Price & Transaction Terms Asking Price: $19,000 The asking price covers the business and its included assets. Remaining inventory is excluded and will be negotiated separately. Estimated landed cost of remaining inventory is approximately $9,700. Post-sale transition support and training are included.

Price & status history

1. Price changed$29,000 → $19,000Nov 1, 2026
2. Price changed$39,000 → $29,000Oct 26, 2026
3. Price changed$49,000 → $39,000Oct 15, 2026
4. Revenue updated$256,956 → $255,204Oct 2, 2026
5. ListedSep 17, 2026

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