Flippa vs Latona's

Both Flippa and Latona's sell online businesses, and a buyer comparing them is usually choosing between two kinds of process, not two catalogues. Here is each on its own terms — what it is, how it sells, and how much it has live right now. Acquisiteur tracks both, so in practice you do not have to choose: you watch them in one feed.

Flippa

marketplace

6,351

live listings right now

The open marketplace: anyone can list, from $500 side projects to eight-figure companies, and tens of new listings arrive daily. Figures are seller-declared, so the spread between asking and reality can be wide, but the volume means real bargains surface weekly for buyers willing to do their own diligence. Auctions and classified formats both run. Bring scepticism and move fast.

Browse Flippa listings →

Latona's

broker

33

live listings right now

One of the older brokerages in the space, Latona’s handles cash-flowing digital assets: content sites, eCommerce, SaaS and domain portfolios, typically from five to seven figures. The process is classic brokerage with listing agreements and negotiation, and the inventory includes long-running businesses that never touch the marketplace platforms. Worth watching for unfashionable but durable assets.

Browse Latona's listings →

How to choose

• •Marketplace vs broker is the real fork: a marketplace is self-serve and moves fast, a broker runs a hands-on process with an NDA and calls. Flippa and Latona's may sit on different sides of that line — the descriptions above say which.
• •Inventory: Flippa has more live listings today, which means more to choose from, but the right deal is the one that fits your thesis, not the biggest pile.
• •Verification differs by platform — how earnings are proven is the single thing worth checking on either, since a declared number and a source-connected one are not the same evidence.