Glossary / MRR / ARR
MRR / ARR
MRR is monthly recurring revenue and ARR is its annual form (MRR × 12) — the predictable subscription revenue that makes SaaS worth more than one-off sales.
Recurring revenue is what separates a SaaS or subscription business from a store that has to win every sale again. MRR and ARR measure the run-rate of that recurring base, before any one-off revenue.
A high MRR means little if it is churning out the bottom as fast as it is added, so MRR is always read next to churn and to how the revenue is verified — Stripe-connected figures beat a number typed into a listing.
Related terms
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