Data study
State of online business sales — September 2026
3,993 online businesses sold in September 2026 across every marketplace we track, at a median multiple of 2.58x of annual profit and a median price of $80.3K — Newsletter commanded the highest multiples (8.15x). Every figure is a real closed sale, not an asking price.
3,993
businesses sold
$80.3K
median sale price
2.58x
median multiple
Biggest sale of the month: Messaging App – Industry Leader at $50M.
What sold, by model
Median multiple and price of the businesses that closed in September 2026.
| Model | Median multiple | Median price | Sold |
|---|---|---|---|
| Newsletter | 8.15x | $145K | 6 |
| SaaS | 3.50x | $202.4K | 171 |
| Marketplace | 3.40x | $570K | 12 |
| Marketing Agency | 3.30x | $1M | 73 |
| Mobile App | 3.20x | $175K | 75 |
| Content Site | 2.96x | $10K | 25 |
| Amazon KDP | 2.82x | $118.3K | 125 |
| Digital Products | 2.75x | $98.2K | 36 |
Methodology: every online business recorded as sold across the marketplaces Acquisiteur tracks in September 2026, with a stated price and multiple. Medians, not averages, to resist outliers. Multiples are of annual profit. Acquisiteur is an independent aggregator.
See the live market and what everything is selling for, updated daily.