Data study
State of online business sales, September 2026
1,605 online businesses sold in September 2026 across every marketplace we track, at a median multiple of 2.23x of annual profit and a median price of $24K , Newsletter commanded the highest multiples (8.79x). Every figure is a real closed sale, not an asking price.
1,605
businesses sold
$24K
median sale price
2.23x
median multiple
Biggest sale of the month: UK accounting practices consolidation platform at $26.8M.
What sold, by model
Median multiple and price of the businesses that closed in September 2026.
| Model | Median multiple | Median price | Sold |
|---|---|---|---|
| Newsletter | 8.79x | $32K | 6 |
| Lead Generation | 4.26x | $4.9M | 6 |
| SaaS | 3.80x | $137K | 158 |
| Mobile App | 3.60x | $9.6K | 82 |
| Browser Extension | 3.50x | $5K | 3 |
| Marketing Agency | 3.31x | $1M | 73 |
| Marketplace | 3.12x | $82K | 14 |
| Web Development Agency | 3.00x | $236K | 7 |
Methodology: every online business recorded as sold across the marketplaces Acquisiteur tracks in September 2026, with a stated price and multiple. Medians, not averages, to resist outliers. Multiples are of annual profit. Acquisiteur is an independent aggregator.
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