Data study
State of online business sales, October 2026
2,871 online businesses sold in October 2026 across every marketplace we track, at a median multiple of 2.58x of annual profit and a median price of $89K , SaaS commanded the highest multiples (3.29x). Every figure is a real closed sale, not an asking price.
2,871
businesses sold
$89K
median sale price
2.58x
median multiple
Biggest sale of the month: Messaging App – Industry Leader at $50M.
What sold, by model
Median multiple and price of the businesses that closed in October 2026.
| Model | Median multiple | Median price | Sold |
|---|---|---|---|
| SaaS | 3.29x | $202.4K | 59 |
| Mobile App | 3.07x | $850K | 32 |
| Amazon KDP | 2.83x | $122.5K | 119 |
| Digital Products | 2.75x | $110.4K | 30 |
| Amazon FBA | 2.67x | $192.9K | 683 |
| Display Advertising | 2.67x | $50.6K | 669 |
| Amazon Merch | 2.67x | $77.4K | 56 |
| Info Products | 2.58x | $108K | 18 |
Methodology: every online business recorded as sold across the marketplaces Acquisiteur tracks in October 2026, with a stated price and multiple. Medians, not averages, to resist outliers. Multiples are of annual profit. Acquisiteur is an independent aggregator.
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