Data study
State of online business sales, November 2026
3,312 online businesses sold in November 2026 across every marketplace we track, at a median multiple of 2.58x of annual profit and a median price of $84.2K , Newsletter commanded the highest multiples (3.75x). Every figure is a real closed sale, not an asking price.
3,312
businesses sold
$84.2K
median sale price
2.58x
median multiple
Biggest sale of the month: Messaging App – Industry Leader at $50M.
What sold, by model
Median multiple and price of the businesses that closed in November 2026.
| Model | Median multiple | Median price | Sold |
|---|---|---|---|
| Newsletter | 3.75x | $69.5K | 4 |
| SaaS | 3.58x | $142.3K | 111 |
| Mobile App | 3.09x | $300K | 49 |
| Amazon KDP | 2.83x | $121.2K | 124 |
| Digital Products | 2.75x | $124.3K | 34 |
| Amazon FBA | 2.67x | $187.8K | 705 |
| Display Advertising | 2.67x | $47.3K | 692 |
| Amazon Merch | 2.67x | $77.4K | 56 |
Methodology: every online business recorded as sold across the marketplaces Acquisiteur tracks in November 2026, with a stated price and multiple. Medians, not averages, to resist outliers. Multiples are of annual profit. Acquisiteur is an independent aggregator.
Watch the market as it moves
These numbers refresh every month. To catch what changes in between, leave an address and the new listings that match reach you the morning they list. Free, no account.
Other monthly reports
See the live market and what everything is selling for, updated daily.